13 Critical Thinking Essay Topics on Consumer Behavior

13 Critical Thinking Essay Topics on Consumer Behavior Studying consumer behavior allows today’s students and tomorrow’s professionals to identify consumers’ needs better, allowing them to become more consumer-oriented and more likely to succeed. This field also helps them ensure their employers’ survival, profitability, and growth in the current competitive marketing environment. It further advances their career as it makes them capable of predicting market trends, adapt to changes in the market, and create and retain consumers. Realizing the importance of consumer behavior, your instructor may want you to delve head on in this subject. That is why they entrusted you with the task of coming up with a critical thinking essay related to this field. If you are having trouble coming up with a topic for your essay, especially if the deadline is too close for comfort, here are 13 facts that can help you grow more creative. Society and personal attitudes shape buying decisions. A person’s attitude and motives drive their consumption patterns. However, internal factors are not the only ones which determine consumption. There are external factors which come into play, including cultural backgrounds, family influences, advertisements, and the Internet. All these help shape people’s thoughts and actions. Understanding consumer behavior is important. Consumer behavior allows marketers to understand what drives their clients’ consumption behaviors. As a result, they can ensure better sales when their products are pushed to the market. Moreover, it gives marketers a competitive edge since their companies’ products meet consumers’ needs specifically. This, in turn, ensures their success. Finally, companies that effectively predict how consumers respond to their offerings can churn better products and guarantee high customer satisfaction. Motivation shapes consumer attitudes. Motivation is the main factor that drives the behavior of consumers. Every consumer has a set of goals or motives behind every buying decision. Some of these motives are physiological; for example, thirst drives a person to purchase a beverage. On the other hand, motives can be quite obscure. A good example in this regard is the motive to buy designer clothes to gain social status. The modern consumer is highly empowered. Social media has driven up the levels of digital interactivity. This exciting new technology has empowered consumers by giving them access to a wealth of information related to specific products or their categories. As a result, the role of a typical consumer has shifted from passive consumption to active information-generators. This has led to a major shift in the marketing and branding landscape. Companies need to learn how social media has changed the consumer if they want modern technology to become mutually beneficial. External factors affect consumer attitudes. Social factors (such as family relationships, cultural identity, geography, and other environmental aspects) play a major role in shaping consumer behavior. Marketers need to be aware of these factors and understand the extent of the influence. The main use of these categorizations, however, is market segmentation. Marketing decisions regarding product advertising, design and pricing can be customized according to the values, goals and needs of each group. The groups consumers are categorized into exert three types of influences. People belong to distinct groups. These groups exert different kinds of influences on an individual. From a sociological perspective, these influences fall into three major types: Comparative - how the individual’s self-identity is defined in context of the group identity Informational - where the group is considered as a source for expert opinion Normative - the guidelines set by the group to specify sanctioned and unsanctioned behavior amongst the individual members All three types, along with product characteristics, tend to influence how a consumer will react to a product. Information consumption on UGC sites is higher than posting. User Generated Content (UGC) are active online forums where consumers can exchange information related to products. Research uncovered that these sites have a high discrepancy among information contributors and information consumers. On the other hand, the level of active participation is low on social media sites. Focus groups and interviews are very important. Marketers use a variety of tools to gather consumer opinions and thoughts, but two stand out prominently: in-depth interviews and focus groups. These serve as opportunities for consumers to express opinions and discuss their thoughts about products. Researchers moderating these interviews are trained to spot the motives and values which might point to how consumers behave. Techniques such as sentence completion tests and Thematic Appreciation Tests (TAT) are utilized to gain a deeper understanding of consumer psychology. Consumers are driven by the values they hold. Consumers are driven primarily by values. Their personal value system dictates which product they will buy. As a result, they will choose products that have attributes which they deem desirable, i.e. based on their values. Understanding this concept puts the marketer in a position where they can create highly effective promotional and advertising content. Brand re-positioning is a successful tactic. Brands keep themselves alive in consumers’ minds by using clever re-positioning tactics. As time passes, the brand’s image becomes a little diluted or faded. In order to make sure the consumer continues to associate the brand with favorable concepts, marketers rely on repositioning. This is accomplished by different marketing and advertising tools, all of which will help create positive links and discard negative links. The cultural aspect to consumer behavior has grown complex due to globalization. The cultural aspects of consumer behavior are becoming complex and multilayered due to globalization. Therefore, in the world of marketing, it has become important to understand and respect cultural differences. Marketing strategies can be standardized to an extent, but a cookie-cutter approach does not work. Distinctions across cultures and geographical regions are so vast that the strategies have to be localized in order to be effective. There are five stages in the consumer decision making cycle. A typical consumer goes through five different stages when making a purchase. The first stage involves identifying and recognizing a need. Next, the consumer moves on to the information gathering stage. This involves actively searching for a possible product that will meet the need recognized during stage one. The search process is internal (own knowledge) and external (family, friends, salespeople). This step also helps refine the criteria for selection. The criteria for comparison results in a set of rules which line up with the consumer’s need. The options are assessed in detail in the third stage of the process. The relative strengths and weaknesses of the alternatives are also evaluated and analyzed. The fourth step involves the actual purchase. After the purchase, the consumer is at the post-purchase stage. This is when the consumer judges how well the product meets their needs. The evoked list is an important element for understanding consumer behavior. Consumers evaluate a list of products when making a buying decision. This list is referred to as the evoked set and contains a small number of items. The criteria used by a typical consumer when weighing the pros and cons is mainly the psychological and functional benefits of the product. Companies need to understand exactly what these benefits are in order to build better products and marketing campaigns. You can use these facts to come up with your own critical thinking essay. However, if you want a shortcut, check out our 20 topics on consumer behavior for a critical thinking essay. If you need help with writing this academic paper, refer to our guide on how to write a critical thinking essay on consumer behavior. References: Schwartz, Barry (2004), The Paradox of Choice: Why More Is Less, Ecco, New York. Solomon, M.R. (1994), Consumer Behavior, Allyn Bacon, London. Wilkie, William L. (1994). Consumer Behavior (3rd ed.). New York: Wiley. Schiffman, L.G. (1993), Consumer Behavior, Prentice Hall International, London. Shell, Ellen Ruppel, Cheap: The High Cost of Discount Culture , New York : Penguin Press, 2009. ISBN 978-1-59420-215-5 McNair, B. (1958), Retail Development, Harper Row, New York, NY. Blackwell, Miniard and Engel (2006). Consumer Behaviour (10th Ed.). Thomson Learning.

acid rain1 essays

acid rain1 essays Acid rain is rain that is more acidic than normal. Acid rain is a complicated problem. Primarily caused by air pollution, acid rain's spread and damage involves weather, chemistry, soil, and the life cycles of plants and animals on the land and in lakes and streams. This form of air pollution is currently a subject of great controversy because of its worldwide environmental damages. For the last ten years, this problem has brought destruction to thousands of lakes and streams in the United States, Canada, and parts of Europe. Scientists have discovered that air pollution from the burning of fossil fuels is the major cause of acid rain. Power plants and factories burn coal and oil. Power plants use that coal and oil to produce the electricity for our homes and to run our electric appliances. We also burn natural gas, coal, and oil to heat our homes. The smoke and fumes from burning fossil fuels rise into the atmosphere and combine with the moisture in the air to form acid rain. The main chemicals in air pollution that creates acid rain are sulfur dioxide and nitrogen oxides. Acid rain usually forms high in the clouds where sulfur dioxide and nitrogen oxides react with water, oxygen, and oxidants. This forms a mild solution of sulfuric acid and nitric acid. Sunlight increases the rate of most of these reactions. Rainwater, snow, fog, and other forms of precipitation containing those mild solutions of sulfuric and nitric acids fall to the earth as acid rain. Water moves through every living plant and animal, streams, lakes, and oceans in the hydrologic cycle. In that cycle, water evaporates from the land and sea into the atmosphere. Water in the atmosphere then condenses to form clouds. Clouds release the water back to the earth as rain, snow, or fog. When water droplets fall to the earth they pick up particles and chemicals that float in the air. Even clean, unpolluted air has some particles such as dust or pollen...

Asian American History Essay Example | Topics and Well Written Essays - 1000 words

Asian American History - Essay Example Women were the backbone of the Korean culture in preserving and nurturing children. Many women emigrated from Korea because men wanted and chose Korean wives from pictures. Picture brides became a widely known Korean culture in the 1880s, and during World War II but women’s place in the society were restricted to the kitchen and bedroom. Japanese immigrants inhabited Hawaii and received as hardworking laborers in lumber camps, fisheries, farms and railroads (Takaki, 1987). They emigrated to the U.S because of drought, overpopulation and rebellions in Japan. Japanese American that lived and worked in Hawaii enjoyed a less form of discrimination because of the low population of Caucasians. Some Japanese moved to California in search of better jobs and improved living conditions. However, tension arose in California because of the competitive advantage of the Japanese compared to the Caucasians in manual work. Japanese-American women were subjected to an intense form of racial di scrimination that restricted them from public resources and healthcare service (Takaki, 1987). Asian American families that moved into the U.S in the 1880s and during World War II were subjected to discrimination in terms of race, ethnic background and work. These families could not access public transport, use public facilities and take their children to school. Korean American History between 1882 and World War II The U.S system did not allow Koreans to vote because they U.S could not grant immigrants naturalized citizenship (Paik-Lee, 1990). Korean American women were among other oppressed women in the U.S that did not vote because women in the U.S were considered inferior to men. These Asian American women were not given equal opportunities in education or high profile careers. American system in the 1880s discriminated against Koreans in the sense that they were not allowed to use public resources with Caucasians, which included hospitals, schools and transport (Paik-Lee, 1990) . The first generation of women born in Korean families in the US struggled for the needs of children and women and sustained the Korean culture. Picture brides from Korea were to serve as wives that preserved the Korean population (Paik-Lee, 1990). Some women provided social services for the elderly and destitute Korean population. Consequently, Korean American women assisted other female immigrants in childbearing and nurturing. Preservation of the Korean Identity in the U.S Korean-American women struggled to preserve their culture, rear children and support their husbands through hardships in the U.S during the 1880s and World War II. However, during World War II, they were often mistaken for Japanese women because many Caucasians could not differentiate between the two groups (Paik-Lee, 1990). Most Korean American families ended up in Internment Camp called Manzanar, in California. Women suffered under the U.S system that barricaded these camps and isolated the immigrants from t he rest of the American population. Korean American women underwent racial profiling through all U.S systems and understood that they were exiles rather than permanent citizens. This notion was solidified when the U.S government refused to grant the immigrants natural citizenship. The women that were born in Korea were also products of immigrants that lacked equal rights with other American citizens. Dire conditions in the U.S that

Week 2 Essay Example | Topics and Well Written Essays - 750 words - 2

Week 2 - Essay Example I will also look for conflicts of interest within the article to ascertain its relevance to the topic. The above questions will help in critically appraising an article and give me enough evidence to judge whether the articles are fit to be used on the topic (Fineout-Overholt, Melnyk, Stillwell, & Williamson, 2010). There was a clear explanation of the study. The study was done to determine the relationship between the levels of education of nurses, years of work experience and medication errors to guide in the development of methods to reduce the errors. The sample size of the study was 47 BSN registered nurses. There were enough people in the study to establish that the findings were valid. In fact, the results of the study are linked to the surveys that were completed by the 47 participants two of which were discarded because of a lack of inclusion criteria. This research is important for clinical practice because it shows that the level of education and experience affects clinical practice, in this instance, nursing practice (Bailey, Engel, Luescher, & Taylor, 2008). Child abuse and maltreatment is not limited to a particular age and can occur in the infant, toddler, preschool and school age years. In the school-age year’s stage, the types of abuses that such children could face include sexual abuse, physical abuse, such as excessive punishment and emotional abuse, such as child neglect through isolation. The warning signs for child abuse in this age group will include withdrawal, extreme fear and anxiety, lack of concentration, lack of interest, sleeping in class, extreme hunger, malnourishment and physical wounds (Fang, Brown, Florence, & Mercy, 2012). Cultural variations of health practices that can be misidentified as child abuse exist. For instance, in certain cultures, children above 5 years can help in work duties especially if they are boys. In other cultures for instance

Impact of Menopause on Women Sexual Function Research Paper

Impact of Menopause on Women Sexual Function - Research Paper Example Thus, the menopause topic is timely because the impact the changes have on the life of the woman are challenging and thus worth addressing. In this regard, this paper will evaluate the impact of menopause on women sexual function. The evaluation will be achieved by reviewing five articles with studies conducted about the menopausal effects on sexuality. The review will involve comparing the approaches and methods the researchers use to arrive at their conclusions regarding the menopausal impacts. Key words: Menopause, women, Impact, function, and sex Impact of Menopause on Women Sexual function Different scholars have varying perspectives of approaching the topic on menopausal effects on women sexuality but the overall point that brings them together is that it results into sexuality dysfunction. Menopause changes the life of a woman through altering her biological social aspects (Mattar, Chong, Su, Agarwal, Wong, & Choolani, 2008). The authors continue to point out that it is a time when a woman begins to know the value and function of sexuality. This is because sexuality is important for her health as well as well-being. Menopause according to Mattar et al. (2008) interferes with hormones responsible for sexual response and thus become dysfunctional. The impact of the dysfunction is challenging, devastating, and can result into severe medical issues. In support of Mattar et al. (2008), leventhal (2000) reveals that menopause can reduce libido in women, orgasm as well as reducing coitus frequency. He continues to point out that these impacts result from physiological transformations because of menopause although Levenathal (2000) also adds that depression as well as marital discord could also cause the problems. The author claims that women undergoing menopausal changes experience difficulties in their sexuality, especially if they experience depression or discord. Thus the effects worsen because other hormones are affected and influence the negative effects o r rather ameliorate the transformations. To be more concise, Leventhal (2000) adds that the changes that occur are mediated by estrogen. Orgasm is the most affected sexuality in these women because they experience delays in secretions. This is in agreement with Matter et al. (2008) that inability to reach organism becomes a major challenge in menopausal women. On the impacts, Mattar et al. (2008) argue that the sexual dysfunction can lead to diminished sex drive, inability to arouse, orgasm issues, and pain when performing sex. The authors argue that the condition is complex and is hard to treat. Similarly, Dennerstein, Koochaki, Barton, and Graziottin (2006) survey reveals the challenging impact of menopause on the women’s sexual function. The authors reveal that menopausal women have challenging issues with their sexuality, especially reduced desire for sex. Additionally, the women have complications during sex such as inability for secretion thereby making orgasm a nightma re. According to Dennerstein et al. (2006), the menopausal women develop a Hypoactive sexual desire disorder (HSDD). The HSDD is common in almost all the menopausal women because the root cause is similar. The finding is similar to that of Mattar et al. (2008) and reveals that menopause impacts on women sexuality severely. The sexuality of older women is full of sexual challenges although some women have problems admitting it (Orner, 2005). The women experience some sexual urge although reduced in comparison to their youthful years but

Benefits of Oral Presentations

Benefits of Oral Presentations Mention two different situations (imaginary) when oral presentations are more effective than written, reasoning why presentations. Explain the various principles for successful business presentations orally. Two situations where oral communication is better than written communication: The first is when a seller is trying to sell products to a potential customer. Here, direct selling is. Direct selling is the marketing and selling products directly to consumers away from a fixed retail place, going home, staying places. Modern direct selling includes sales made through the party plan, one-on-one demonstrations and other forms of personal touch as well. An exact definition would be: The direct personal presentation, demonstration and sale of services merchandises and consumers, usually in their homes or their jobs. Why oral communication is preferred instead of written communication here? Consumers and sellers take advantage of oral communication when it comes to selling because of the convenience and service it provides, including Personal demonstration. Explanation of products. Home delivery. Generous guarantees satisfaction. Clarification of doubts/remedies on the product in the minds of customers. Possible Persuasion. Negotiation can. Second meeting is where you have to make a point to everyone present at the meeting, and take their views on the subject. Oral communication occurs in meetings where participants share their ideas. Organizers of the meeting clearly define their effective goal, as if the purpose of the meeting is to make a decision, brainstorm ideas, approve a plan to provide a change or get a status report. At the beginning of the meeting organizer uses oral indicating priorities of the meeting communication, expected results and the time allotted to discuss each topic. Requesting additional input from participants, he/she ensures the meeting remains relevant to everyone. The organizer of the meeting also ensures that each participant gets a chance to speak without monopolizing the agenda. Different principles to ensure the success of oral business presentations Do not design a static model; instead of designing a static. Plan the design of your presentation to be vibrant and alive as you interact w ith your audienceDynamic means strength, living movement. Complete or static means defined Do not plan what you will say to your last word, and to present what has already been said in the study. Ensure that your plan is clear and simple. Make sure your main ideas are clear in concept and formulation. Writing the basic idea of your tax statement and division for the listener make a difference in the way you write. What you write may look good on paper. But read the statements aloud and check. †¢ How they ring you? †¢ Are they readily understandable? †¢ Is there a rhythm and symmetry in the text? †¢ Would it create doubts in the mind of the receiver or not? correct weightage. Written notes can be deceiving when you write a word or two to indicate a long illustration, argument, or application. The amount of weight you give to An Individual section will depend on the time you spend with her. Be sure to focus your design time, careful planning, while remaining flexible. Emphasize main ideas of repetition and placement. Remember that the public might say a statement is a main idea, by the way you say or present. They cannot see bold or underlined characters in what you say. Put your tax division noticeable positions: first and last in a section. Everything you say first and the last is always remembered. As you repeat your division statements in the same terms, the listener will understand its meaning. Also, make it your habit to announce and number them, using your keywords. Use phrased transitions carefully as you move into your presentation.. If you start with a usual analogy, make argument clear regarding your idea presented. This will provide a smooth tr ansition in your next section. Shot of the transition from need section, then the introduction text. Use connecting sentences and let the transitional sentence, with the keyword public in steer your the partitions. Wrap each section or division said, with a restatement of the previous agenda and introduction of Next Idea. Plan a combination of inductive and deductive movement significantly. Remember that the inductive thought begins with specifics. Lead the by talking presentation of something that is already acquainted to the public; that is parallel to your subject and gets their notice. From here you will be able to move to the main idea of the presentation. The movement should be structured General Specific To. Use deductive movement when you give the statementand detachment and move to essentials. Use language that is best suited to the ear, not the eye.. Choose phrases that can be easily understood indelivering. You only get one of say something chance to. Even if you repeat the main ideas, keep them simple and straightforward. Avoid terminology that is beyond comprehension. Do public not to assume that people know what you are talking about historical references. Explain. Do not use technical theological terms without or before defining them. Use peoples talk, but no grammar or pronunciation Make your introductory sections are carefully planned.. Introduction is as important as what you do to communicate effectively. There are five purposes for the establishment To capture the awarenessof the listener; To initiate interest about you; To commence your subject; To establishthe text; and in order to make the body an effortless transition your presentation. Each of these objectives calls for a well thought out plan. The introduction is very important because it is the beginning. If you do not have to get a good start with genuine communication touch, you can never achieve it. Ensure your concluding/closing section is carefully planned.. What we call the general conclusion is as important as the intro. Conclusion steps include visualization and action. This is the section where you return to your basic idea. For the visualization step, use illustrations and applications to paint a picture of the BASIC idea in the minds of listeners. Step Action provides the specific changes that are needed to implement the basic idea. This step tips into a time of reflection, or invites the listener to reply to the message/presentation. presentation design bearing in mind, from the viewpoint of public. Trying to get beyond the narrow focus on your hardware and how to organize it must be one of your important basis when designing your presentation. Think about your audience audience. Bear in mind what the matter already knows, how are acquainted they terminology, how their views match yours, and how they are committed to the existing attitudes and beliefs. The best communicators are those who recognize their listeners and message regulate their order to reach them where they are. Who will be there? How do they think? What do they include? What do they need to KNOW? If you do not communicate your equipment effectively, it is of no value to your listener. Understand your nervousness. 3 out of 4 say they feel nervous about public speaking. Its like getting up for a sports competition: you want to do well you have prepared and you are ready to go! Your performance is important, but it is not the main thing. The main thing is to share your message ideas, feelings and information. Its learn together. No one expects perfection. If you mess something, fix and continue. Your audience is your partner: they want to learn from you; they want you to succeed. Some nervousness is a good thing. Increased activation can enhance your presentation, improve alertness and animation, and strengthen public engagement. Use relaxation techniques if you think youre too wound. Before your presentation, sit quietly, focus on letting up the tension in your body, breathe deeply from the abdomen (a count of 4, hold for 4, for a number of 4). Do this for several cycles with n ormal breaths you do not have hyperventilation. Smile. It is a mood elevator. clear pronunciation. So that significant oral messages of receivers, the words must be clearly and correctly pronounced. It should not be a lack of clarity or communication will be a source of confusion. Brevity. Oral communication is that the message should be brief. If the sender has taken a long time to talk, his message may not attract the attention of the receiver. logical sequence. The ideas should be organized sequentially to make the communication message and attractive. Unorganized ideas do not provide clear direction, while logical sequence of ideas gives a clear meaning. courteous. Courtesy costs nothing but can save a lot. Thus, a speaker must be courteous, while addressing the audience. It helps to create a good impression in the minds of listeners for the speaker. Avoid emotions. The President must control his emotions to make effective oral communication. Too much emotion will be the speaker away from the main subject. Control Gesticulation. President repeatedly, consciously or unconsciously, gesticulating to express ideas or thoughts. It is a habit and should be avoided. Otherwise, the application of this habit can cause disinterest of the public. In addition, objective information, the ability of the listener, interesting language, and the correct flow must also be considered the principles of oral communication.

Sugar :: social issues

Sugar Just a spoonful of sugar helps the medicine go down. Although a lot of people do not realize that every single gram of sugar decreases the healthiness of the product by a large percent. From the moment infants first taste lactose in the milk, humans seem to find sweetness alluring. The refined sucrose we usually call â€Å"sugar† is very popular product on the market. Even though this product considered very unhealthy and sometimes harmful, I think it still plays its role and still make the world spin. It gives people a lot of energy; it gives us joy and happiness. But in this world, everything has its consequence. After the joy and after the happiness comes diabetes, tooth decay, excess body fat. It’s really hard to believe that something so sweet can produce that kind of damage. So how did sugar became such an important commodity in our community and the rest of the world? Sugar is one of the oldest and best documented of all of the medieval commodities. Exactly what form, quality and price this commodity achieved could be variable enough to create material for disagreement whenever the product is discussed. What we do know is that it was much more widespread than is commonly believed. The discovery of sugarcane, from which sugar, as it is known today, is derived, dates back unknown thousands of years. It is thought to have originated in New Guinea, and was spread along routes to Southeast Asia and India. The process known for creating sugar, by pressing out the juice and then boiling it into crystals, was developed in India around 500 BC. In 510 BC, hungry soldiers of the Emperor Darius were near the river Indus, when they discovered some "reeds which produce honey without bees". Evidently this early contact with the Asian sources of sugar cane made no great impression, so it was left to be re-discovered in 327 BC by Alexander the Great, who spread it's culture through Persia and introduced it in the Mediterranean. This was the beginning of one of the best documented products of the Middle Ages. The sugar wasn’t cultivated in Europe until the Middle Ages. Arabs traders were first to bring sugar to Spain. Christopher Columbus’s voyage to America was the way sugarcane made it to North America. It was a gift from him to â€Å"West Indians†. There this plant found a great environment to spread in. Sugar :: social issues Sugar Just a spoonful of sugar helps the medicine go down. Although a lot of people do not realize that every single gram of sugar decreases the healthiness of the product by a large percent. From the moment infants first taste lactose in the milk, humans seem to find sweetness alluring. The refined sucrose we usually call â€Å"sugar† is very popular product on the market. Even though this product considered very unhealthy and sometimes harmful, I think it still plays its role and still make the world spin. It gives people a lot of energy; it gives us joy and happiness. But in this world, everything has its consequence. After the joy and after the happiness comes diabetes, tooth decay, excess body fat. It’s really hard to believe that something so sweet can produce that kind of damage. So how did sugar became such an important commodity in our community and the rest of the world? Sugar is one of the oldest and best documented of all of the medieval commodities. Exactly what form, quality and price this commodity achieved could be variable enough to create material for disagreement whenever the product is discussed. What we do know is that it was much more widespread than is commonly believed. The discovery of sugarcane, from which sugar, as it is known today, is derived, dates back unknown thousands of years. It is thought to have originated in New Guinea, and was spread along routes to Southeast Asia and India. The process known for creating sugar, by pressing out the juice and then boiling it into crystals, was developed in India around 500 BC. In 510 BC, hungry soldiers of the Emperor Darius were near the river Indus, when they discovered some "reeds which produce honey without bees". Evidently this early contact with the Asian sources of sugar cane made no great impression, so it was left to be re-discovered in 327 BC by Alexander the Great, who spread it's culture through Persia and introduced it in the Mediterranean. This was the beginning of one of the best documented products of the Middle Ages. The sugar wasn’t cultivated in Europe until the Middle Ages. Arabs traders were first to bring sugar to Spain. Christopher Columbus’s voyage to America was the way sugarcane made it to North America. It was a gift from him to â€Å"West Indians†. There this plant found a great environment to spread in.